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Research papers
Reality check in the digital age
The era of the long and drawn out survey is drawing to an end. In the digital age, we can no longer afford to waste time asking irrelevant questions. attention spans are short and new research methodologies such as mobile simply cannot support long...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Jan Hofmeyr, Alice Louw
Company: KANTAR TNS Malaysia
November 6, 2012
Research papers
Should Latin America fall in love with shopper mobile research?
The idea of the 'Digital Era' is dead. People are not becoming more connected- they were simply never disconnected. Mobile usage is at unprecedented levels in countries around the world, with mobile usage in some emerging markets surpassing usage in...
Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Fabio Martins, Armando Mora
Company: Ipsos MRBI
May 3, 2012
Research papers
When tomorrow becomes today
This presentation opens the Digital-Innovation discussion, providing an overview of how new technologies, telecommunications and the internet are key to understanding the new research of this decade. Research today is reviewed, with its deficiencies,...
Catalogue: Latin America 2012: Uncovering Opportunities
Author: Daniel Cunill
May 3, 2012
Research papers
Mobile - The future of marketing in Asia Pacific
Once online, digital becomes the medium relied upon most. In Asia Pacific, the future of digital is very much mobile, although this role in consumers' lives is changing. The presentation is underpinned by a combination of mobile passive meter...
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: James Fergusson, Fiona Buchanan, Joseph Webb
Company: KANTAR TNS Malaysia
April 17, 2012
Research papers
Smells like teen spirit
For the generation born in this millennium, growing affluence, smaller family size and media proliferation has meant that Youth values today are very different from the past generation. Is the middle class Asian Youth today similar to his Western...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Madhumita Chakraborty
Company: PepsiCo
November 13, 2011
Research papers
